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Don’t Overlook a Strong Narrative for Winning New Clients

Friday, Aug 16 2013
Practice Management
Written by  PLP News
Don’t Overlook a Strong Narrative for Winning New Clients

Pitching a compelling story about a firm’s history or cultural that emotionally resonates with prospects can be more effective for winning new business than spewing data and figures. So reports ThinkAdvisor.

The article is based on a recent Harvard Business Review article entitled “If You Want to Raise Prices, Tell as Better Story.”

Read the full article from ThinkAdvisor here.

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