Don’t Overlook a Strong Narrative for Winning New Clients - Professional Financial Advisor

Log in
Login
Username

Password

Remember Me

Log in with Facebook
Register

Home
Practice Management
Technology & Communications
Regulatory & Compliance
Featured Article

Written by PFA News

FINRA Sends 50 Potential COVID-19 Related Scams to SEC
FINRA’s National Fraud and Financial Crimes Detection Programs has sent 50 cases to the SEC involving potential fraud by public companies related to COVID-19. So reports Think Advisor. Read more...
Popular Article

Written by PFA News

Regulator Calls for Bond Market Reform
Securities and Exchange Commission Chair Mary Jo White is proposing a host of reforms for… Read more...

Written by PFA News

‘Free IRA’ Claims Misleading: FINRA
The Financial Industry Regulatory Authority has warned its member firms that claiming IRA are free… Read more...
Most Recent

Finra Proposes Allowing Predicted Returns in B-D Marketing

Wells Fargo Says SEC Probing Cash Sweep Accounts

Morgan Stanley Eyes $1B Block Trading Settlement: Report

DOL's New Fiduciary Rule Would Extend to Salespeople

Finra Benches Former Wentworth CEO

Ex-LPL FA Suspended By Finra Over E-Signature Lapses

Ex-LPL FA Gets 15 Years in Prison Over $1.3M Fraud
Markets & Investments
Featured Article
Popular Article

Written by Staff Writer

Raging Bull Market Creates Quandary for Advisors
While market bulls are understandably cheering the ongoing equity rally off of 2009 lows, the… Read more...

Written by PFA Staff

Are 'Smart Beta' Funds a Wise Choice?
Smart beta funds are one of the hottest trends on Wall Street and are generating… Read more...
Most Recent

Global Wealth Falls for the First Time Since 2008 Crisis

Advisors to Shift Toward ETFs and SMAs: Cerulli

Morgan Stanley Calls Stock Prices 'Disconnected from Reality'

Goldman Sachs Slashes U.S. Recession Odds

Ignore 'Bear Market Hall of Mirrors': Morgan Stanley’s Wilson

'Big Short' Investor Michael Burry Predicts Recession, Inflation

JPMorgan’s Dimon Says Fed May Need to Hike to 6%
Retirement
Featured Article
Popular Article

Written by Staff Writer

401(k) Providers Giving Misleading Advice
A recent Government Accountability Office report maintains that 401(k) providers… Read more...

Written by PFA News

New Regs May Diminish Reverse Mortgage Appeal
The Department of Housing and Urban Development has changed principal… Read more...
Most Recent

Average 401(k) Balance Dips in 3Q But Still Up From a Year Ago

IRS Boosts 401(k) Contribution Limit By a Record Amount

1 in 4 Americans Say Inflation Will Delay Retirement: Survey

How FAs Can Stay Ahead of New Retirees’ Concerns

U.S. Workers More Worried Than Europeans About Being Broke in Retirement

How Inflation is Hurting Retirees

Americans Optimistic About Retirement, But Inflation Harming Confidence
News Roundup
Featured Article

Written by PFA News

First Republic Advisor Exodus Leads Mainly to Morgan Stanley
Since the turmoil that seized the banking sector with the mid-March failure of Silicon Valley Bank, at least 21 advisors have left First Republic Bank, with 13 heading to Morgan Stanley. So reports AdvisorHub. Read more...
Popular Article

Written by PFA News

$2.5B Minority Stake in Osaic Is Reportedly Up for Sale
Private equity group Reverence Capital Partners is courting suitors for a minority stake in wealth… Read more...

Written by PFA News

UBS Joins List of Firms Advising NFL Players Union
The NFL Players Association has approved UBS to work with current and former players through… Read more...
Most Recent

$2.5B Minority Stake in Osaic Is Reportedly Up for Sale

UBS Joins List of Firms Advising NFL Players Union

Ex-Wells Fargo CEO Sues Bank Over $34M in Pay

Alleged Shooter of Vermont Palestinian Students An Ex-FA

Edward Jones Takes Step Toward Giving Advisors Discretion

UBS Lands Merrill Lynch Team with $700M in Assets

Merrill Lynch Headcount Ticks Up Despite BofA Cuts
People
Subscribe!

Estimated reading time: 0 minutes, 18 seconds

Don’t Overlook a Strong Narrative for Winning New Clients

Friday, Aug 16 2013

Practice Management

Written by PLP News

font size decrease font size increase font size
Print
Email

Don’t Overlook a Strong Narrative for Winning New Clients

Pitching a compelling story about a firm’s history or cultural that emotionally resonates with prospects can be more effective for winning new business than spewing data and figures. So reports ThinkAdvisor.

The article is based on a recent Harvard Business Review article entitled “If You Want to Raise Prices, Tell as Better Story.”

Read the full article from ThinkAdvisor here.

Read 6460 times

Rate this item

1
2
3
4
5

(0 votes)

More in this category: « Beware: You Can Inadvertently Becoming a Custodian Kick the Tires During the Dog Days of Summer »

Most Read

- Feb 21 2011
- Written by Administrator
Newsletter
Add us to your Safe Sender list: We want to…
- Nov 07 2012
- Written by Administrator
Subscription Policy
Progressive Media Group Subscription Agreement This agreement states the general…
- Mar 09 2013
- Written by Staff Writer
Raging Bull Market Creates Quandary for Advisors
While market bulls are understandably cheering the ongoing equity rally…
- Nov 07 2012
- Written by Administrator
Privacy Policy
Welcome We’re glad you chose to visit a Progressive Media…

BFA

Visit other PMG Sites: