Advisors creating white papers should strive to cover unique topics and use an appropriate tone when writing the documents.
Read the full article from the Journal of Financial Planning.
Estimated reading time: 0 minutes, 20 seconds
Don’t Overlook White Papers as Marketing Tools
Many advisors overlook the value of using white papers as marketing tools, which is unfortunate because such materials can build trust, credibility, and web traffic while fostering more meaningful conversations with prospects. So writes the Journal of Financial Planning.
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