The article is based on a recent Harvard Business Review article entitled “If You Want to Raise Prices, Tell as Better Story.”
Estimated reading time: 0 minutes, 18 seconds
Pitching a compelling story about a firm’s history or cultural that emotionally resonates with prospects can be more effective for winning new business than spewing data and figures. So reports ThinkAdvisor.
The article is based on a recent Harvard Business Review article entitled “If You Want to Raise Prices, Tell as Better Story.”