Clients get angry. Its inevitable. Some clients may simply have unrealistic expectations and become upset when their unreasonably high standards aren’t met. In other cases, advisors may not clearly communicate with their clients or advisors may simply become overwhelmed with day-to-day activities and fail to promptly address their clients’ needs.
Financial advisors frequently find themselves in thorny situations that involve helping clients address sensitive issues, such as those arising from marriage, divorce, aging, and illness. Other tough issues may include the need to discuss estate plans with children, spouses or other potential beneficiaries.
Many advisors overlook the value of using white papers as marketing tools, which is unfortunate because such materials can build trust, credibility, and web traffic while fostering more meaningful conversations with prospects. So writes the Journal of Financial Planning.
Many advisors launch successful marketing campaigns that build large pools of prospects only to fail to cultivate new clients. More specifically, some advisors have a dismal success rate in finding new clients from among long lists of subscribers to their blogs, newsletters and social media sites.